The birth of EGG & pregnancy style down under started in 2000 when Charlotte was pregnant with her first daughter.
“I simply could not find the style of clothes I wanted to wear, so together with my mother,
business woman Colyn Devereux-Kay, we started designing stylish, fashionable and most
importantly comfortable maternity clothes that you can also wear after bambino arrives”.
The majority of our clothing and accessories are proudly made in New Zealand with a great
team of people who have been with EGG since our infancy.
EGG have partnered with the Mental Health Foundation over the past 10 years with different
initiatives to help raise money for awareness in Post Natal Depression and have designed and
produced a brochure for this amazing association. Judi Clements, Chief Executive of the Mental
Health Association says “We are pleased to be in partnership with EGG again on a project that
raises awareness of PND. It’s important that new mums understand they are not alone and
can ask for help if they need it.”
EGG also work with Bellyful who provide meals for families with new-born babies and families
who are struggling with illness.I now have 3 wonderful children to inspire me and we are proud
to have grown EGG into a maternity lifestyle brand loved by women around the globe.May you
nurture your pregnancy journey in style.
Angela Scott has for many years photographed Egg clothing for product and video shoots and is delighted to showcase some of the imagery here.